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Business War Games epub

Business War Games epub

Business War Games by Benjamin Gilad

Business War Games
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Author: Benjamin Gilad
Page Count: 226 pages
Published Date: 15 Sep 2008
Publisher: Career Press
Publication Country: United States
Language: English
Type: eBook
ISBN: 9781601632814
File size: 22 Mb
Download Link: business war games
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In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company. Business War Games will show you in steps and practical detail: * How to decide if war gaming is right for you * Which decisions call for war gaming * How to prepare, organize, and run a realistic and inexpensive war game * How to predict competitor moves with accuracy and little information * Why you do not need computers, consultants, software, or a PhD in math to do it well This book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.

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